The Magazine
Risk & Insurance is more than just a magazine, but did you realize that the magazine supports a printed, digital & app edition?

As marketers, we’ve been navigating the ROI path for each of our media commitments. This typically means digital & content marketing efforts that produce measurement against investment. Important, right?

However, having a healthy media mix by channel can maximize your ability to reach a desired target while surrounding the right audience with your messaging.

Here are a few valid points that may help you support adding print to your overall media mix:
  • Print Advertising Provides Better Brand & Message Recall Than Digital
  • Large Canvas Allows For A More Creative Approach
  • A Key Component For Print Success Is Picking The Right Trade Magazine (Meaning Pick The Best One)
  • Helps Position Your Brand As A Leader
  • Adds Balance To Your Media Plan By Surrounding The Ideal Customer With Multiple Channels
  • Not Every Industry Has Moved Away From Content Consumption Via Print
  • Most Respected Publishers Provide Access To Print, Digital & App Editions For An Ad Buy

Editorial

  • Frequency: Monthly (6x)
  • Format: Long-form features
  • Channels: Print, Apps, Digital Edition
  • Awards: Power Broker, Risk All Star, Teddy Award
  • Branded Content: Risk Scenarios, The Industry, Risk Insider, WorkersComp Forum, Risk Management, UpFront Broker
     

Readership

  • Circulation: 48,823 (BPA Audited)
  • Readership: 315,226 (Includes pass-along, app and digital edition subscribers)
  • Job Function: Buyers (50%), Brokers (38%), Insurance Executives (12%)
  • Geographies: US based. 52% US based multi-nationals.
  • Demographics: Sr. Executives (58% director or above)

Showcase Content

Risk & Insurance is the most successful and widely read print magazine because of one simple reason – our content. We focus on executive profiles, awards, critical risks, columnists, infographics and innovative features which combine to make every issue a must read. Learn more about our editorial approach here.
Click for 2023 Editorial Calendar

Ad Sizes

Tab - Spread
Tab - Page
Tab - 1/2 Page
Stnd - Spread
Stnd - Page
Stnd - 1/2 Page

Premium Positions

Power Broker

Power Broker represents individual best in-class agents & brokers! One of our industry’s most respected award designations, taking our team nearly 3 months to develop. Integrated sponsorship aligns advertisers directly with a Power Broker category across channels.  Sponsors also gain access to our coveted Power Broker Contact List and their logo is included on the awards presented to category winners.  As a sponsor, targeted advertising opportunities will get your marketing message to the most influential brokers & buyers.

Conference Editions

These opportunities are available for any event or conference where we distribute the publication. Your advertisement is featured on the magazine’s front cover. The Cover Ad is a ¼ tabloid page and the Cover Sticker is a 2 inch square.

New Digital Edition Display Options

R&I’s digital presentation of the magazine will receive an upgrade in the coming months as we navigate to a new platform called ACE. The new platform allows us to focus on our readers and their behaviors, considering that more of our audience is engaging with our content through their mobile devices. Beyond the functional benefits that come along with the upgrade, we are also able to serve display banners more effectively. This matters now more than ever given that we’ve expanded the distribution of our magazine to over 180,000 recipients.
DISPLAY OPTIONS PER MONTH 
Frequency: Bimonthly (6x) 
Ad Positions: Five Total Options 
Sizes: Header, Footer, Sponsored Module, Table of Contents & Navbar Sponsorship 
Units: 
970x250, 728x90, 320x50 (Header)
970x250, 728x90, 320x50 (Footer) 
320x50 (Sponsored Module) – Library Only
300x250 (Table of Contents) 
320x50 (Navbar Sponsorship) 
Below illustrations help explain both placements (Header, Navbar, Sponsored Module & Footer) for both desktop and mobile
Navbar Sponsorship
Desktop and mobile
Banner ad slot located in sidebar on desktop, between modules on mobile
Size: 320×50
Can be strategically placed above category article lists (a list of articles from a specific category, pulled from all issues and sorted by date)
Multiple modules can be placed
Header
Desktop and mobile
Banner slot located above the logo
970x250 (x-large screens), 728×90 (standard screens) or 320×50 (mobile devices)
Close button optional
Sponsored Module (Library only)
Desktop only
Banner ad slot located in the Navbar
Size: 320×50






Footer
Desktop and mobile
Banner slot located at bottom of screen
Sizes: 970x250 (x-large screens), 728×90 (standard screens) or 320×50 (mobile devices).
Covers content
Close button optional (but recommended)
Table of Contents
Desktop article view only
Size: 300×250




Below illustration helps visualize what each unit will look like through your mobile device. Both in placement and positioning.


Contact Us

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Use this form to get in touch.

We promise to follow-up within 2 hours Monday – Friday (often sooner).
Alternatively, reach out directly to one of our team members.

Contact Us

Risk & Insurance
925 Harvest Drive, Ste 230
Blue Bell, PA 19422