R&I’s digital strategy reflects years of information gathering; both behavioral and data driven intelligence. We’ve applied our learnings to better populate the platform and educate our audience. As a result of these efforts, the website has become a centralized hub which allows us to share content for both our human and search engine audience members.
Why Our Site Is Working
Simply put, we create some of the most compelling articles, features, reports and awards in the insurance & risk management community. Our content is focused on the right audience members, it’s framed and presented in a user-friendly environment, and we are a trustworthy source for our readers.
Even the best content wouldn’t be worth much if the right audience wasn’t engaging. Incorporating the behavioral & data analysis helps us shape our content, allowing R&I’s audience to more easily identify relevant topics that are being presented in a more efficient and direct manner. Finding what you want, reading what you want, when you want has never been easier. We are actively learning and presenting content this drives deeper discussion and even leads to social sharing.
As engagement grows, so does your ability to reach new audience members. As your audience continues to learn through your platform, values the information being provided they are more included to pass along a valued piece of content; including socially, email or even as a reprint for an event or mailing. We’ve watched our readership engage in these same types of activities. Watching their time on site, seeing all the social sharing and delivering more article reprints is proof enough for us that our approach is working.
Amplify your marketing efforts with targeted campaigns that reach your ideal customers. We leverage our proprietary first-party audience database to target risk and insurance professionals wherever they are browsing the web through social media and display.
Persona Based Advertising
Persona Based Advertising leverages the Risk & Insurance 1st party database to reach key audience segments across the web.
Account Based Advertising
Account Based Marketing allows you to target the companies and decision makers that matter most to your business. We leverage our 1st party audience database to target banners across the web using precise business firmographics, such as company names, industries, and job function to reach influencers and decision makers across your target accounts and business segments.
Engagement Driver: Send engaged audience members to your website through a content boost campaign. R&I will boost your content marketing and thought leadership efforts with targeted content campaigns that reach your ideal customers. We leverage our proprietary first-party audience database to target audience members across multiple channels to drive qualified traffic to your content assets.
Performance Dashboard: Our programs generate behavioral signals on the individual user level, and we feed them into a real-time dashboard to report not only on your KPIs, but a deep set of actions and profile points that fuel insights you can use to optimize your marketing efforts. Partners that invest in content boost and larger ABM packages receive a customized dashboard for gaining valuable insights, market trends and topic affinity.
Risk & Insurances daily newsletter includes 5 original pieces of content followed by our top trending stories across desktop & mobile.
WorkersComp Forum Newsletter
Each week, our workers’ comp editors select the best stories from our WC Forum and from around the web. Additional contributions from Risk Insiders and Risk & Insurance create the most widely read workers’ comp related newsletter.
Email is still king for reaching business executives. Your HTML email is sent directly to the Risk & Insurance audience. Since the email comes “from” R&I it is sure to clear spam filters and get reader’s attention. Limited inventory ensures that recipients are not inundated with marketing messages.
WC Sponsored Email
Promotional Campaign for White Papers, Videos, Webinars and Events: Much more than just a directory, Risk Central is an integrated program to promote your thought leadership content as well as your services and products. Signing-up for Risk Central is like buying a print advertisement, multiple newsletter listings and a directory listing all in one.
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Risk & Insurance 925 Harvest Drive, Ste 230 Blue Bell, PA 19422