&Brand Studio
The &Brand Studio: a dedicated collective of experts crafting bespoke content solutions through collaborative client partnerships. Built on the same proven methodology that underpins our editorial content creation, The Brand Studio delivers excellence.

However, quality content's true impact is realized through its audience reach. Unlike standalone agencies or freelancers, our content seamlessly integrates into our premium distribution network, guaranteeing optimal exposure to our engaged audience. This approach maximizes visibility and engagement, magnifying your content's influence.

Custom Content Development

Your Story, Produced by R&I
A sponsored article is the most flexible opportunity to feature your thought leaders, client success stories, new products or any other marketing story that is important to you. Our team helps craft the story based on your objectives, conducts interviews and then creates the content. Along the way, you retain full control of the direction and content – it’s like having your own personal magazine working for you!

The completed story is integrated into our homepage tiles, issue content and newsletters. Combined with the responsive design of all our digital channels, your article will always look great and be seen by our large audience.

Distribution Packages


A sponsored article developed in conjunction with the R&I Brand Studio. The article is fully integrated with R&I content, rotated through homepages, trending stories section, and our content feed. This includes an entire promotional package with a client homepage, newsletter promotions, and social media posts. Sponsors are in control of the topic, article direction, and own the content. This package ensures content visibility by a large audience. 


1 per Issue: Each issue of Risk & Insurance includes only one advertising feature called “Perspective”. Prominently positioned in front of the cover story, “Perspective” is your chance to present a case study, thought-leadership or other story in the printed, digital & app editions of R&I.

Insights Email

Email is still king for reaching business executives. “Insights” is a custom email newsletter developed for you by the R&I Brand Studio and delivered to 90,000+ R&I opt-in subscribers. Limited inventory and responsive templates ensure that your custom case-study, thought leadership or other story always looks great and is seen by our large audience. 

Branded Webinar (On-Demand)

Branded Webinars provide sponsors the flexibility to control the thought leadership topic, content, and panel. Quality content designed to educate the audience is the top priority. Content development should highlight industry issues or trends with a focus on problem solving and business strategy. Direct selling of products and services must occur post event.
Partner with the Brand Studio to engage industry executives around topics that align with your brand’s products and services. Branded Webinars allow a sponsor to focus on the topic, panel, and content while the Brand Studio executes the event production, on-demand recording, distribution, and marketing. Dedicated promotions target the desired Audience Persona reaching decision makers and influencers to generate a minimum of 200 leads.

Risk Scenarios

Risk Scenarios "Multi-Channel Content"

Collaborative, High-Demand Content

Risk Scenarios present plausible yet realistic narratives that illustrate the potential for substantial losses when emerging risks are left unattended.

This approach leverages stories featuring characters and events modeled after real-world situations, fostering engaging narratives that resonate with readers.

Risk Scenarios Publication & Promotion

This comprehensive list highlights a strong promotional package. While content development is pivotal, the integration of distribution and promotion transforms it into a fully unified content product. Limited to one per month.

Predict & Prevent™ Podcast Series

Introducing Predict & Prevent™: Collaborative risk strategy minimizes losses, enhances resilience, and benefits society. The Institutes' podcast delves into pressing challenges, innovative solutions, aiming to spark dialogue and initiatives among experts for transcendent value.

Case Studies

The following case studies highlight custom projects produced by the &Brand Studio. Each project was developed in close consultation with the client to align with their goals.
Perhaps most importantly, there is a customized production process behind each project that minimizes client workload while ensuring the highest quality content.

The Risk Matrix

Print + Digital
2017 – Present

Challenge: Our largest client wanted to build upon the success of our relationship by creating a new, custom sponsorship program. Thought-leadership, editorial topic alignment across print/digital/social channels and driving our audience to their own content were all top objectives. The client is the top marketer in the industry and particularly values our team’s expertise and professionalism at executing content programs.

OfferingThe Risk Matrix is a graphic that charts the key risks facing a sector based upon relative “frequency and severity”. This editorial content is featured in every print issue of Risk & Insurance and across our digital platforms. The web version includes the ability for our sponsor to integrate links to their own related content. While the topics are crafted in partnership with the sponsor, all editorial content is created independently by Risk & Insurance. In addition to multiple advertising opportunities, The Risk Matrix is exclusively licensed by the client for various thought- leadership efforts.

The Profession

Print + Digital
2016 – Present

Challenge: Create an integrated sponsorship that aligns editorial content with an exclusive sponsorship opportunity for a large global insurance broker. Monthly risk manager profiles should align with the broker’s Empowering Results tagline. Content is engaging both in print and online.
Offering: The Profession is a monthly risk manager profile presented in Q&A format. The print section is a custom 2 page layout and includes the sponsor’s full page tabloid ad. Each installment is designed to highlight the risk manager’s results and is featured in every issue of Risk & Insurance, spanning multiple print and digital channels. The risk manager selection and customized design are created in partnership with the sponsor, all editorial content is created independently by Risk & Insurance. The Profession is exclusively licensed by the client for various thought-leadership efforts.

Risk Scenarios Live!

Event + Print + Digital + Video
2013 – 2016

Challenge: Risk Scenarios is our most differentiated and popular editorial offering. The unique approach provides our editors and partners with an engaging platform that can dig deeper into complex risk situations than a more traditional article.  Leveraging the creative potential of this approach for a live event seemed like the natural next step.

Offering: The first Risk Scenarios Live! was presented at our National Workers’ Comp Conference in 2013. Produced in partnership with a long-time client, “The Defeat of Lupe” was a multi-media enhanced session that utilized pro-shot videos, live narration and audience polling to present the scenario. A panel of excerpts provided feedback and insights into how the challenges presented in the scenario could be prevented or better managed. The session was one of the best attended and highest rated of the conference. The content from the session was later utilized for the print and web versions.

Executive Roundtable

Event + Print + Digital + Video
2012 – 2016

Challenge: A CEO approached us with an idea for a custom project.  At a previous company, Mr. CEO sponsored a series of Executive Roundtables. Each Roundtable was moderated by an editor from a magazine (not R&I) and was featured in the print issue. How could the &Brand Studio build upon this approach?
Offering: Each Executive Roundtable brings together a group of our partner’s clients to participate in a discussion moderated by a Risk & Insurance editor. Highlights of the discussion are published in print and online. In addition, videos of each participant are integrated into all digital versions. The combination of an in-person client event, high quality content and multi-media extras make for a powerful marketing program.

Responsibility Leader

Award + Print + Digital
2008 – 2015

Challenge: When Liberty Mutual launched a new brand campaign focused on Responsibility, they looked for opportunities to relate the message to Risk Managers and Brokers. The campaign was well supported by outstanding TV, print and digital assets – what was needed were content driven offerings that could supplement the advertising with specific definitions of  Responsibility.

OfferingResponsibility Leader is  a companion designation to Risk & Insurance’s Power Broker and Risk All Star awards. Select winners of the primary awards are designated Responsibility Leaders through a concurrent application and judging process. Unique criteria for the designation is developed for each award, helping to define responsibility to the entire R&I audience. To date, over 100 Responsibility Leaders have been designated, essentially becoming living brand representatives for Liberty Mutual.

The Risk List

Print + Digital
2014 – 2017

Challenge: Develop new editorial content that provides an exclusive sponsorship opportunity for a Fortune 100 insurer with a leading global brand. Topics should align with various industry groups and insurance lines to support client profit centers. Content is engaging both in print and online.

Offering: The Risk List combines an adaptable structure (top 10 list) with custom info-graphics to create a unique and engaging editorial offering. Each installment presents emerging risks in an industry or insurance line and is featured in every issue of Risk & Insurance. While the topics are crafted in partnership with the sponsor, all editorial content is created independently by Risk & Insurance. In addition to multiple advertising opportunities, The Risk List is exclusively licensed by the client for various thought-leadership efforts.

Point of Action

Print + Digital
2009 – 2013

Challenge: A leading global insurer wanted to develop thought-leadership content that was brand exclusive and engaging to readers. There were several specific goals – feature many different executives, integrate the content with high-quality editorial, re-purpose the content for brand publications and utilize a professional workflow to efficiently produce the content.

Offering: Each month, two R&I editors debated different perspectives of an issue in a popular feature called Point/Counter-Point. Point Of Action was presented alongside and focused on practical solutions. While the topic was aligned to the client’s interests, the R&I editorial was independent. Our brand studio team worked with the client to interview each executive, write the Point of Action and manage the entire process.

This carefully structured approach built a large readership who appreciated the robust editorial debates while providing the client a platform to present practical solutions or expertise.

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Risk & Insurance
925 Harvest Drive, Ste 230
Blue Bell, PA 19422