R&I Brand Studio
The R&I Brand Studio is a dedicated group of professionals who work with clients to develop custom content. The brand studio utilizes an identical approach and the same expertise that we use to create editorial content.
Just like the magazine, the brand studio excels at developing creative ideas that engage our readers with insightful content and professional execution.
Expertise for Every Step
Our brand studio team consists of content strategists, writers, graphic designers, digital developers and project coordinators. We handle all aspects of the process from idea generation and message development, to content creation and distribution.
Given the complex and technical nature of this industry, the deep expertise and experience of our team is vital for project success.
The R&I Brand Studio has delivered
264 custom content projects for 49 clients.
Web Sponsored Content
Your Story, Produced by R&I
A sponsored article is the most flexible opportunity to feature your thought leaders, client success stories, new products or any other marketing story that is important to you. Our team helps craft the story based on your objectives, conducts interviews and then creates the content. Along the way, you retain full control of the direction and content – it’s like having your own personal magazine working for you!
The completed story is integrated into our infinite scroll, homepage tiles, content ribbon and newsletters. Combined with the responsive design of all our digital channels, your article will always look great and be seen by our large audience.
Our Most Popular Content, Created In Partnership With You
Risk Scenarios are hypothetical, yet realistic stories, that showcase how emerging risks can result in significant losses if not properly addressed. The approach utilizes stories complete with characters and events modeled after the real world to create engaging narratives that readers relate to.
Print, 1 per Issue
Each issue of Risk & Insurance includes one advertising feature called “Perspective”. Prominently positioned in front of the cover story, “Perspective” is your chance to present a case study, thought-leadership or other story in the gold-standard print edition of R&I. A writer and project coordinator from the brand studio works with you to create the content.
Email, 2 per Month
Email is still king for reaching business executives. “Insights” is a custom email newsletter developed for you by the brand studio and delivered to 75,000+ R&I opt-in subscribers. Limited inventory and responsive templates ensure that your custom case-study, thought leadership or other story always looks great and is seen by our large audience.
2 Versions: R&I or Insights
Webinars are excellent opportunities to generate leads, position your company as a thought-leader, gain exposure for a key executive or explain complex products or ideas. The brand studio team works with you to design and execute the best approach to accomplish your goals. And when it comes to event promotion, we leverage all R&I products to draw an audience.
The following case studies highlight custom projects produced by the R&I Brand Studio. Each project was developed in close consultation with the client to align with their goals.
Perhaps most importantly, there is a customized production process behind each project that minimizes client workload while ensuring the highest quality content.
Print + Digital
2016 – Present
Challenge: Create an integrated sponsorship that aligns editorial content with an exclusive sponsorship opportunity for a large global insurance broker. Monthly risk manager profiles should align with the broker’s Empowering Results tagline. Content is engaging both in print and online.
Offering: The Profession is a monthly risk manager profile presented in Q&A format. The print section is a custom 2 page layout and includes the sponsor’s full page tabloid ad. Each installment is designed to highlight the risk manager’s results and is featured in every issue of Risk & Insurance, spanning multiple print and digital channels. The risk manager selection and customized design are created in partnership with the sponsor, all editorial content is created independently by Risk & Insurance. The Profession is exclusively licensed by the client for various thought-leadership efforts.
The Risk List
Print + Digital
2014 – Present
Challenge: Develop new editorial content that provides an exclusive sponsorship opportunity for a Fortune 100 insurer with a leading global brand. Topics should align with various industry groups and insurance lines to support client profit centers. Content is engaging both in print and online.
Offering: The Risk List combines an adaptable structure (top 10 list) with custom info-graphics to create a unique and engaging editorial offering. Each installment presents emerging risks in an industry or insurance line and is featured in every issue of Risk & Insurance. While the topics are crafted in partnership with the sponsor, all editorial content is created independently by Risk & Insurance. In addition to multiple advertising opportunities, The Risk List is exclusively licensed by the client for various thought-leadership efforts.
Risk Scenarios Live!
Event + Print + Digital + Video
2013 – Present
Challenge: Risk Scenarios is our most differentiated and popular editorial offering. The unique approach provides our editors and partners with an engaging platform that can dig deeper into complex risk situations than a more traditional article. Leveraging the creative potential of this approach for a live event seemed like the natural next step.
Offering: The first Risk Scenarios Live! was presented at our National Workers’ Comp Conference in 2013. Produced in partnership with a long-time client, “The Defeat of Lupe” was a multi-media enhanced session that utilized pro-shot videos, live narration and audience polling to present the scenario. A panel of excerpts provided feedback and insights into how the challenges presented in the scenario could be prevented or better managed. The session was one of the best attended and highest rated of the conference. The content from the session was later utilized for the print and web versions.
Event + Print + Digital + Video
2012 – Present
Challenge: A CEO approached us with an idea for a custom project. At a previous company, Mr. CEO sponsored a series of Executive Roundtables. Each Roundtable was moderated by an editor from a magazine (not R&I) and was featured in the print issue. How could the R&I Brand Studio build upon this approach?
Offering: Each Executive Roundtable brings together a group of our partner’s clients to participate in a discussion moderated by a Risk & Insurance editor. Highlights of the discussion are published in print and online. In addition, videos of each participant are integrated into all digital versions. The combination of an in-person client event, high quality content and multi-media extras make for a powerful marketing program.
Award + Print + Digital
2008 – Present
Challenge: When Liberty Mutual launched a new brand campaign focused on Responsibility, they looked for opportunities to relate the message to Risk Managers and Brokers. The campaign was well supported by outstanding TV, print and digital assets – what was needed were content driven offerings that could supplement the advertising with specific definitions of Responsibility.
Offering: Responsibility Leader is a companion designation to Risk & Insurance’s Power Broker and Risk All Star awards. Select winners of the primary awards are designated Responsibility Leaders through a concurrent application and judging process. Unique criteria for the designation is developed for each award, helping to define responsibility to the entire R&I audience. To date, over 100 Responsibility Leaders have been designated, essentially becoming living brand representatives for Liberty Mutual.
Point Of Action
Print + Digital
2009 – 2013
Challenge: A leading global insurer wanted to develop thought-leadership content that was brand exclusive and engaging to readers. There were several specific goals – feature many different executives, integrate the content with high-quality editorial, re-purpose the content for brand publications and utilize a professional workflow to efficiently produce the content.
Offering: Each month, two R&I editors debated different perspectives of an issue in a popular feature called Point/Counter-Point. Point Of Action was presented alongside and focused on practical solutions. While the topic was aligned to the client’s interests, the R&I editorial was independent. Our brand studio team worked with the client to interview each executive, write the Point of Action and manage the entire process.
This carefully structured approach built a large readership who appreciated the robust editorial debates while providing the client a platform to present practical solutions or expertise.