2021 Media Opportunities
Several New Things:
Audience Data Platform: Collecting data across each of our platforms, aggregating it, and creating a 1:1 marketing program
Proprietary 1st Party Audience Database: Our proprietary first-party database includes highly-engaged risk management professionals, agents, brokers and senior level insurance company executives that now help us achieve over 2 million audience members.
Proprietary Engagement Platform: Uses data science and machine learning to target the users most likely to engage with your content. Prioritized Content Delivery
Data Science: Is related to data mining, machine learning and big data. AI layered across channels and offerings
The Institutes Capabilities: Several affiliate brands and events available to Risk & Insurance partners