The Truth About Print
Have you heard that all print publications are dying?
We hear it all the time. But like many generalities, the truth is a bit more nuanced.
There is no doubt that the Internet and mobile revolutions dramatically and permanently undermined many print brands. Particularly newspapers and news weeklies whose content is time sensitive and is much better suited to digital delivery.
However, the history of media clearly shows that no channel ever completely vanishes. Instead, it evolves and shrinks until it finally finds its niche. Radio is a great example. Back in the day, radio was the only form of mass media. Today, it still thrives albeit only in people’s cars.
Given our long-form articles, monthly publishing cycle, editorial approach and reader demographics, we are confident that Risk & Insurance® in all its forms will continue to thrive for many years to come. Our readers and advertisers seem to agree, as the growth of our print magazine over the last five years is very strong.